Rethinking Time: How to Feel Less Rushed and More in Control

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We often feel trapped by time—either racing against it or stuck in its slow crawl. Yet, psychological research reveals that our perception of time is malleable. By tweaking how we relate to it, we can feel more abundant, less pressured, and ultimately, more fulfilled.

This isn’t about bending the laws of physics; it’s about understanding how our brains experience time and adjusting accordingly. Psychologist Ian Taylor, author of Time Hacks, explains that time is not a rigid constraint but a subjective framework linking our memories to our future hopes.

How Our Brains Construct Time

There’s no single “time center” in the brain. Instead, multiple processes work together to create our sense of time. This internal clock isn’t fixed; it speeds up or slows down based on attention and mental resources.

Key takeaway: Our perception of time is a complex interaction between mind, body, and emotions.

The Emotional Accelerator

Strong emotions dramatically warp our experience of time. Anger or sadness can stretch seconds into what feels like minutes, while joy compresses them. This is why “time flies when you’re having fun” isn’t just a cliché.

The intensity of arousal matters. Calm excitement and intense fear both heighten awareness, but the latter can trigger a “slow-motion” effect—a survival mechanism that sharpens focus in emergencies.

Consider a near-crash scenario: the brain floods with adrenaline, processing details with hyper-clarity, making seconds feel like an eternity. This isn’t magic; it’s the brain prioritizing resources to maximize survival chances.

Motivation’s Role: Approach vs. Avoidance

Beyond emotion, our motivation shapes time perception. When we actively pursue something we want (an “approach” state), time seems to accelerate. Conversely, when trying to avoid something unpleasant (an “avoidance” state), time drags.

This explains why a desirable activity feels shorter than an unwanted obligation. The brain focuses on the reward, compressing the experience.

Can You Hack Time?

Yes, to a degree. Laboratory studies show that looking at something enjoyable makes time pass faster, while viewing something disturbing slows it down.

Practical application: To make time feel quicker, fill your day with activities you genuinely enjoy. To make it feel more abundant, focus on what you value rather than what you’re forced to do.

The Illusion of Busyness

The research is clear: how busy we feel isn’t necessarily tied to how busy we are. People who feel time-starved aren’t always objectively overloaded.

The key is not just managing your schedule but cultivating a positive relationship with time itself. If you spend your day on obligations rather than valued activities, you will end up feeling drained and time-poor, regardless of your workload.

Willpower and Time Management

Our brains don’t have a limitless energy supply. Overusing willpower depletes it, making subsequent tasks harder. The latest science suggests this isn’t about a mysterious “resource” running out, but about repeated exertion making us less willing to push ourselves again.

Advice: Schedule demanding tasks for when your cognitive resources are strongest (typically mornings) and reserve less-taxing activities for later. Prioritize things you enjoy, as they don’t deplete willpower.

The Power of Immediate Rewards

Motivation thrives on instant gratification. Financial incentives at work are more effective when delivered immediately than as an annual bonus. The same applies to personal goals: focus on short-term rewards to sustain momentum.

The Paradox of “Dead Time”

Unstructured moments aren’t necessarily wasted. The problem isn’t the time itself, but how we fill it. Mindlessly scrolling on your phone actually increases boredom, while mindful solitude can boost creativity and well-being.

Studies show people would rather endure electric shocks than spend 15 minutes alone with their thoughts—a testament to our discomfort with introspection. However, embracing solitude can lead to personal growth and self-sufficiency.

The most important takeaway is that our relationship with time is shaped by our internal state, not just external constraints. By understanding this, we can take control of how we experience the most precious resource of all.